Exceptional access
Beautifully appointed yachts without the obligations of traditional ownership.
Lake Michigan, exceptionally yours
More than a yacht.
A new way to connect.
Connect with family. Connect with friends. Connect with clients.
Effortless access to private yachting, remarkable coastal experiences, and a team that handles every detail.
Chicago Lake Michigan Curated journeys
The True North difference
Your time on the water should feel effortless.
True North blends the freedom of yacht ownership with a hospitality-led membership model. Choose your horizon. We arrange the vessel, itinerary, provisioning, stays, and experiences around it.
Designed around you
Flexible membership, private charters, and curated routes for the way you travel.
Every detail handled
From dockside dining to hotels and excursions, our concierge makes it seamless.
Curated by True North
Journeys worth remembering.
Wisconsin coast · 5 days
Door County Escape
Explore journey →
Northern Michigan · 6 days
Mackinac Pathways
Explore journey →
Kohler, Wisconsin · 4 days
Kohler Golf & Spa
Explore journey →
Harbors & vineyards · 3 days
Southwest Michigan
Explore journey →
Freshwater passage · 7 days
Northern Michigan
Explore journey →
City by the lake · 2 days
Milwaukee Weekender
Explore journey →Founding Year
Choose your way aboard.
Waypoints unlock private yacht experiences across our calendar. Book farther ahead, share allocations with other members, and add the details that make every journey your own.
Harbor Membership
$12,000
Founding Year$1,000/month beginning Year 2
Premium local experiences and access to the True North community.
- 8 annual Waypoints
- 30-day booking window
- Waypoint Sharing
- True North Privileges Network
- Member events
Passage Membership
$25,000
Founding Year$2,100/month beginning Year 2
More room to entertain, travel farther, and shape a broader season.
- 20 annual Waypoints
- 60-day booking window
- Waypoint Sharing
- True North Privileges Network
- Member events
Voyage Membership
$45,000
Founding Year$3,750/month beginning Year 2
Maximum flexibility for overnight journeys and extended itineraries.
- 40 annual Waypoints
- 90-day booking window
- Waypoint Sharing
- True North Privileges Network
- Member events
Invitation only
View membershipBeginning in Year 2, membership renews automatically as an annual membership commitment billed monthly.
Not ready for membership? Select experiences are also available à la carte. Browse retail availability →
The currency of experience
Meet Waypoints.
Simple, flexible allocations that make it easy to understand an experience, plan your season, and travel together. Members can allocate Waypoints together for shared experiences.
Premium Upgrade1 Waypoint
Harbor Cruise · 4 hours2 Waypoints
Sunset Experience · 4 hours3 Waypoints
Day Charter · 8 hours4 Waypoints
Overnight Escape8 Waypoints
Weekend Voyage12 Waypoints
ADDITIONAL WAYPOINTS
Extend your season at any time.
1 for $2,000 5 for $9,000 10 for $15,000
Purchase additional Waypoints →True North Privileges Network
Your membership travels beyond the yacht.
Preferred hotels, golf and wellness, private dining, and door-to-dock transportation—curated by one trusted team around every journey.
Preferred Hotels
Concierge-selected rooms and thoughtful arrival details.
Golf & Wellness
Priority introductions for tee times, spas, and private experiences.
Table & Cellar
Local chefs, private dining, and sommelier-led moments.
Door-to-Dock Travel
Coordinated air, car, and marina transfers.
Ownership · Governance · Legacy
Founding Equity Membership
A distinct ownership relationship for the members helping build True North.
Ownership, with a voice.
- 30 annual Waypoints
- 120-day booking window
- Governance rights
- Ownership benefits
- Priority invitations
Travel, reimagined
The lake is only the beginning.
Pair your yacht experience with preferred hotels, private transportation, dining, golf, wine, wellness, and one-of-a-kind local access—all coordinated through one trusted team.
Meet your concierge →Your next horizon
Let’s plan something remarkable.
Tell us where you want to go—or let us show you what’s possible.